萌妹社区 Graphic Standards
About Our Identity
As 萌妹社区 strengthens its public image, one of the key components of a strong institutional brand is a unified graphic identity. 萌妹社区鈥檚 brand is not simply a logo, mark, or symbol. It is the sum total of our constituents鈥� experiences with Texas Southern. It is our reputation. It is the perception that students, parents, alumni, donors, members of the community and the outside world have of this University.
Whether coming from the president, a college or school, an academic unit, the recruitment office or the development office, all 萌妹社区 marketing, and communication materials should reflect, reinforce and strengthen our brand. They should be produced in a professional manner, with consistent messages and look that communicate the excellence of this institution.
In order to maintain that continuity across all official materials, including print and electronic media, all marketing and communication materials will henceforth be required to adhere to standards outlined in this Visual Identity Guide. The goal of this guide serves as an invaluable resource that creates a framework whereby all of our units and organizations can work independently to represent 萌妹社区 in a consistent manner, while still maintaining their own unique identities.
As a result, all printed and electronic material from 萌妹社区 will reflect the pride and dignity that 萌妹社区 has maintained for 85 years.
Download the 萌妹社区 Graphic Standards Guide
To request logos, please contact Andrew McCray at andrew.mccray@tsu.edu or 713-313-7793.